I chanced upon the following tweet over the weekend
Anybody want to tell me what is wrong?
Stamford Quarter Twitter Fail
Thats right – for those outside of Altrincham – Thorntons in Altrincham closed over 4 months ago
I fully applaud shopping centres using Social Media to reinvigorate the high street – it’s a wise move as we’ve worked with retail outlets who say that 6 out of 10 new customers who walk through the door are there because of twitter – read the full blog here
BUT
When outsourcing Social Media to an Social Media Manager or marketing department that isn’t based on your premises it’s important the channel of communications flow both ways
In the Scenario above it’s clear that tweets have been based on the Stamford Quarter website, which still lists Thorntons as a going concern as well as the likes of Argos which have also left Altrincham Town Centre.
A lesson learnt as to why websites and Social Media accounts should be accurate and up to date
Want more info on Social Media For Retails – Click here
