Altrincham HQ are delivering Instagram Reels and TikTok Workshops designed to bring up to speed with the fastest growing areas of Social Media.

Why Are The Instagram Reels / TikTok Workshops For You?

Stats vary on actual TikTok users – but there’s no denying it’s getting all the attention.

TikTok has 21 million users in the UK (Digital Report) / 13 million (Ofcom).

Instagram Reels are the one area of Instagram that are growing at a rapid pace.

With Organic Reach dropping across the board both Instagram Reels and TikTok provide an opportunity to…

• Be creative and fun
• Reach Your Existing Audiences
• Reach New Audiences
• Increase Your Followers
• Increase Your Sales

Instagram Stats

• Instagram has over 2 billion monthly active users
• Users spend an average of 30 minutes a day on Instagram
• 81% of people use Instagram for research on companies, products, and services.
• 50% of people have visited a website to purchase a product or service they saw on the app

TikTok Stats

• The average time spent on TikTok was 27.3 hours per month versus 15.5 hours on Facebook.
• 28% of tiktok users follower a brand
• 35% of TikTok users buy something they see from the platform
• 38% Of TikTok users convince a friend or family member to buy a product they have seen on TikTok – 1.5x more likely than the competitive average
• Our users spend 14% more when TikTok is a part of the purchase journey

Who are the Instagram Reels / TikTok Workshops Suitable For?

The workshop is suitable for beginners to intermediate users on both platforms and throughout the workshop Alex at Altrincham HQ will be providing lots of B2C and Professional Services / B2B examples from local businesses through to internationally.

Top 10 Types of Businesses We Train on Instagram Reels / TikTok…

1. Retailers
2. Restaurants
3. Bars
4. Hotels
5. Buiness Improvement Districts
6. Law Firms
7. Cafes
8. Theatres / Arts / Culture
9. Marketing / PR / Social Media
10. Professional Services

Specific Ways We Help People With Instagram Reels / TikTok

Scenario 1

You’ve been using Instagram for a long time now, but over 18 months you’ve seen reach and engagement drop further and further.

You’re pretty confident with photos and putting yourself out there, but Instagram Reels are a whole new world to you. You’ve never filmed a video in your life and you wouldn’t know what makes for a good video or not.

In short Instagram Reels just confuse you.

Because Reels are where Instagram is focusing their efforts on you take a 2 hour workshop on the platform, because if you’re going to do it, you’re going to do it properly.

Within just 2 hours you gain that confidence, have a stack of ideas ready to run with and have already posted your 1^st reel. Within 24 hours that Reel has reached over 3000 people and your normal posts only every reach about 300.

10x reach after just 2 hours is perfect so you start to drill down on Reels and rediscover your love for Instagram

Scenario 2

The kids are already mocking you for thinking about TikTok, but that’s not going to stop you.

You know it’s still early days for TikTok for business but after being late to Facebook and Instagram and jumping on board when reach was waning you’re not prepared to make the same mistake with TikTok.

The kids are even prepared to show you how to use it and at the end of the day what do they know about actual business so you book on an introduction to TikTok workshop with Altrincham HQ.

The fear just disappears and throughout 2 hours all the questions you had written down are answered. It’s everything you wanted.

Before going live with your businesses TikTok account you practice with a personal TikTok account to master the editing process. You enjoy it, it’s fun, even some of your personal TikToks get thousands of views.

When you start on your business account it’s hard work, but you stick at it like other social networks and your 1^st orders are coming in.

You’re grateful for not making the same mistakes you did with Facebook and Instagram – being early means your winning business

Scenario 3

You’re a professional services firm and know everything there is to know about LinkedIn, but TikTok is alien to you.

You can’t dance. What you do isn’t exactly seen as fun. How the hell can TikTok work for you?

You decide to have a short chat with Altrincham HQ who recommend that you spend 2 hours explaining TikTok to senior management and showing what is possible, before spending a more hands on session with 4 key members of staff who will be delivering the content.

Through this process you find the TikTok friendly elements of what your business does and before long your videos are reaching 5 figure views for each video as standard.

You never really saw this coming, but you took a punt and it paid off.

TikTok really is driving awareness for your business right now and other businesses in your sector are now in the unenviable position of playing catch up with you.

How Long Is The Instagram Reels / TikTok Workshop?

We have a few options…

• Instagram Reels / TikTok Workshop – 2 hours (Online)
• Instagram Reels only – 2 hours (Face 2 Face as hands on)
• TikTok Only – 2 hours (Face 2 Face as hands on)

How Much Do The Instagram Reels / TikTok Workshops Last?

£125 per person
£100 for each addition person from the same organisation

I.e 2 people = £225 / 3 people = £325 / 4 people = £425 etc

* Prices based on Online or Altrincham / South Manchester based locations (Travel expenses applicable for further afield)

Testimonials

“Altrincham BID organised and funded a training session with Altrincham HQ which was designed to bring some of Altrincham’s businesses up to speed with Instagram Reels and TikTok. With 23 million monthly UK users we were aware that increased use would enable businesses to potentially reach new audiences. The session was engaging and creatively delivered, with positive feedback from those who attended. There has been a clear increase in the use of Instagram Reels and TikTok, by the businesses who were trained, since the session. It will definitely be one which we would like to re-run in the future.” Kate Berbich, Altrincham Unlimited