WHY SOCIAL MEDIA MARKETING FOR RETAIL?
Our high streets are in a period of change – it’s do or die time with every report highlighting independent retailers and old fashioned customer services as the key in reviving the high street
Independent retailers often can’t compete against the major high street brands or online retailers on price – what they can compete on though is customer care, relationship building and diversity of goods
Importantly you need to embrace technology as a friend rather than a foe and lose the attitude of the “internet has destroyed the high street” – with successful implementation of social media you can have your existing customers talking about you online and encouraging those home dwellers back through your doors
At Altrincham HQ we’ve worked with a wide variety of retailers from small independents through to Manchester Arndale and The Galleries in Wigan
As an independent retailer would you like to
* Have More repeat customers
* Get Positive word of mouth reviews amplified online
* Improve your customer service
* Be able to implement special offers as and when you want
* Implement strategies for quieter periods
* Reduce your advertising expenditure
As an independent the #shoplocal campaigns have never been stronger and you can adapt much more quickly than the larger businesses around you.
The national chains in the main haven’t developed hyper local twitter accounts for each of their stores and that is your advantage – people buy from you, your staff and the excellent level of customer service you provide
Altrincham HQ have worked with retailers in Altrincham, Manchester and Cheshire from lifestyle to clothing to office supplies and all inbetween
WHAT SOCIAL MEDIA MARKETING SERVICES FOR RESTAURANTS DO YOU OFFER?
We offer 2 distinct services for retail online marketing
Social Media Management – Fully Managed Services for your twitter / facebook
As a retailer you may be too busy to handle you own tweets and facebook update
Don’t worry we can do it for you and this includes regular contact on a fully integrated social media strategy that links with your offline marketing
We don’t just deliver tweets – we deliver Social media strategy
Social Media Training – Twitter / Facebook / Instagram / Blogging
For those that want to handle their own social media activity inhouse we provide a comprehensive training session which covers twitter / facebook as standard alongside additional platforms such as Instagram and blogging
We work at your speed across half day sessions and tailor our training sessions as basic or as indepth as you want
“Alex trained a couple of our members of the MA team on the subject of social, from basic posting to content creation. Alex was personable, professional and extremely creative and his insight and advice around the MA social pages was very valuable” Helen Seed, Manchester Arndale
“Alex was contracted to deliver training on the use of Instagram and a business solution for its integration into the marketing and communications strategy for the shopping centre.
He was very knowledgeable and had researched the shopping centre, its audience and the potential retail partners as well as ideas for future campaigns.
This has given us the encouragement to drive forward our social media strategy” Richard Paxton, The Galleries, Wigan
“I recently had a 1 to 1 training session with Alex to enhance the social media side of The Zipyard. Alex was fantastic to work with. His course was well structered to suit my specific needs and goals and his knowledge on social media is second to none.
As a result I have seen a drastic improvement in The Zipyards online presence. I would have no hesitations in recommending Alex to anyone considering social media training” Richard McConnell, Zipyard
“Alex has looked after my social media for over 3 years now and has promoted our retail store to great affect in this time. We have definately raised our profile and had a great return on investment. Alex is very professional and has gained a very good understanding of our business and what we are trying to achieve” Trevor Holt, Holt Business Solutions
WANT TO FIND OUT MORE?
If you require more information about our services contact us on ALEX@ALTRINCHAMHQ.CO.UK or call 07806774279