I was inspired to write this blog after I read “Recruiters: Scum Of The Earth” by Lucie Culley on LinkedIn
It was one of those blogs that made me immediately react
If google auto-suggested the following for recruiters
Recruiters are scumbags
Recruiters are lazy
Recruiters are annoying
Recruiters are the worst
Recruiters are evil
Recruiters are a waste of time
Recruiters are morons
Recruiters are stupid
… then what the hell did the world search for when they thought of marketers
Luckily when it came to marketers it wasn’t as bad as I thought, but I thought I’d explore all the pre-conceptions people have when it comes to marketers 
MARKETERS ARE LIARS
50% of marketers are liars … the other 50% of marketers haven’t been found out yet (joke)
In all seriousness Marketing has the same problem as any other industry
There are some absolute charlatans about that will take your money and run – and they won’t last long
The problem is in the short term the only people who know they’re charlatans are people in the industry rather than unsuspecting business they dupe
I feel in some way as well when we talk about marketer we get confused with advertisers and salesmen – we think of marketing and we think of advertisers selling cigarettes to children and second hand car salesmen selling us a dud
Great Marketers want to use marketing for good and to help people make the right decision
Check the reviews of any marketer you’re looking to work with
MARKETERS ARE FROM MARS
It’s true Most marketers are wired a bit differently
They see the world slightly differently and they have to, to come up with different ideas that blow you away
If marketers weren’t a little strange then every person who has something to sell would be a marketer
I always say to be a marketer you have to be a sexy geek
Sexy Creative + Geeky Analyst
Most people don’t have both skill-sets
MARKETERS ARE MOST INTERESTED IN
Results Results Results
Whether you’re a traditional marketer or a digital marketer it’s all about the results
Everything else is a vanity metric unless it achieves the results you set out
MARKETERS ARE MOST CONCERNED WITH
Their clients not being fully on board with marketing
Speaking on behalf of every marketer I know their biggest concern is coming up with a great idea they know will be shelved because the client isn’t fully on board
Marketers often have the biggest imagination and the smallest budget possible
It’s often the ideas that need zero budget that fly – but so many great ideas are shelved because of time, budget or resistance from the client
MARKETERS ARE INCREASING EMPHASISING VALUE
And rightly so
Marketing can make or break a business
Marketing is so so undervalued as a profession
“All business failures are marketing failures” said Martin Glenn of Pepsico / United Biscuits
Marketers are right to emphasise the value they can bring to a business
For every small business that closes on your high street due to rent & rates, parking and so on … there are 9 that closed due to not enough people knowing they existed
Marketing matters
MARKETERS ARE RESPONSIBLE FOR
Delivering the best possible results under the circumstances
I think that last line “under the circumstances” is important
Great marketing is not a replacement for poor customer service
Great marketing can only push a mediocre product so far
Great marketers cannot work without the support of the actual business owner
Marketing is a true partnership between the marketer and the business owner – a partnership where both partners need to give 100%
MARKETERS ARE ALWAYS TRYING TO SPOT
Where the attention is heading
In the digital world marketers will look for where attention is going and shifting to over the next 12 months / 3 years / 5 years
Many of the principles of marketing haven’t changed, but the platforms and devices are changing rapidly and it’s important to keep on top
You don’t want to be marketing on Myspace when the world has shifted to Instagram
Marketers will always have one eye on the present and one eye on the future
MARKETERS ARE STORYTELLERS
Everyone is a storyteller
I overhear stories on trams and in the pub that I probably shouldn’t be hearing
Marketers know how to use storytelling to great effect and to emotionally connect with people in such a way that they feel closer to a brand
In the old days it was possible for marketing and ads to be blunt and in your face
Here’s a bar of soap – buy it
Marketing is more sophisticated now – just look how important the storytelling is in the John Lewis Christmas advert
GET ON THIS – WRITE YOUR OWN BLOG
Why not google ” Your industry are” and see what suggestions come up
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