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“I’m not okay
I’m not okay
Well, I’m not okay
I’m not o-f**king-kay”

If you know the song, you know the song

David Bellin of SUBS Business Events interviewed me recently about Imposter Syndrome, Authenticity and Dealing With Social Media

In the world of Social Media and zoom networking meetings it’s easy to turn up and front. To say everything is OK and business is going great, whilst in reality everything is an absolute mess

Over the past 7 months I’ve coped remarkably well compared to others. But in the last 2 months with talk of the second lockdown, darker nights and no end to the pandemic I’ve started to suffer. Every couple of weeks I have a day where I just feel like switching off from everything and don’t have the energy, the get up and go or the drive.

In this interview I talk about the stress of keeping up appearances on social media and how you cope with the difficult days and weeks

Sometimes the isolation is made worse by spending too much time watching the news and social media. So how can we avoid the stresses, without completely distancing ourselves from social media?

There’s the saying you are the average of the 5 people you spend your time with

In times of Isolation and this pandemic we’re spending more and more time connected online and you can make healthy choices or unhealthy choices about who you spend your time with online

You have to understand why you are using social media and as this is a business networking meeting we’re predominantly using social media for business

I spend a lot of time on social media due to the nature of the job, but I log on to each platform with very specific objectives in mind and limit my time accordingly

I also, where possible, try and avoid news outlets, politicians, ranters, amateurs and fake BS artists

It’s so easy to be dragged into a cesspit of arguments and misery it’s best to avoid them completely and as such I also mute words like Trump, Brexit, Boris etc

I’m still informed on worlds events as you can’t not be – but when something is breaking I’d rather go to the BBC than hear a Karen or a gammons opinion

Which platforms would you focus on for your business if you find keeping up too stressful?

All platforms have their pros and cons, so you have to view it as both does this fulfil my business objectives and counterbalance that with the stress factor

I generally love Twitter – but I can understand why many find it stressful with the speed of it and also the serial ranters

I like Facebook for friends – but the local Facebook groups are a whole new level of negativity

So on a positivity level you really have LinkedIn and Instagram. I find both the communities on there extremely welcoming and supportive. Both of those places are my happy place and they make me smile, but they also drive my business

Are there any tips you can suggest?
Time block and move on

Break everything you do down into 15 minute chunks

15 minutes to schedule content
15 minutes to engage on a specific platform
15 minutes to reply to messages
15 minutes to reply to emails

And then step away

If something particularly negative is happening in the world step away if it affects you in a big way

Shut down your browser and focus on something for social media, but not actually be on social media. So photography, graphics, blogging, produce videos

If we’re feeling down or low, should be sharing our emotions on social media?
I’m very much into authenticity so I do believe there’s a place for sharing emotions

But if it’s so bad it’s becoming the overwhelming narrative then you need to see a professional

I’m generally a positive person so 90% of what you see on social media is positive. It’s a reflection of real life and like everyone there’s been those terrible days where you literally can’t leave your sofa because of an overwhelming feeling of depression. I think that’s becoming more frequent with all the talk of second lockdown and so on. It has really helped for me to put an honest post out there on either my personal Facebook or a short tweet. And just get that support coming back and the sense you’re not alone

For some reason I shy away from doing it on LinkedIn in that I feel that it’s a professional platform you don’t talk about feelings on. And on Instagram I don’t want to ruin anyone’s day

When things aren’t going great, how can you remain genuine and honest , without coming across poorly?
The thing right now is everyone is going through hard times

Everyone is accepting that business might not be great right now, even if 8 months ago it was fantastic

We all have different levels of honesty with different people

In a room of strangers I think it’s OK to say “things are going ok, but they could always be better”

In a room of people you know like the SUBS group, you might open up a bit more and say “Things are f**king shit and I really need to sort something out. Can anyone help”

I honestly think you only have one shot at the f**king shit point though. If you’re saying that one month and not doing anything to improve the situation then that’s when you come across poorly or come across in a bad light

You need to do stuff as well as say stuff

It’s how you react to a situation

Are there alternative messages we can put out there? (such as positive feedback / testimonials)

100% – embrace positive

There’s a cycle of joy that comes with this – if you share good news people heap more praise on you

Be more American and less English

Share your testimonials and success stories with pride

The main reason people don’t share their success stories is they worry not what their customers will think, but what the competition will think

Ask yourself this question “What are the things your competitors don’t want others to know about you?”

And then Shout about them LOUDLY + WITH CONFIDENCE

Chat to us about Social Media Marketing for YOUR organisation , so we can better understand YOU and what will grow your organisation

We can only find out what is unique to your business by chatting with you

Look at our Social Media Training and Social Media Management services

We offer Social Media Training on
* LinkedIn
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* Facebook
* Twitter
* Blogging

We can do this
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* Face to Face or Via Zoom / Skype

Please call Alex on 07806774279 or email

Alex McCann

Author Alex McCann

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