Once upon a time Cher sang “I believe in life after … Corona”
I joke – but there will be business after Corona whether it’s 2 weeks, 1 month or 2 months
And it’s a cliche but Fail to Plan, Plan To Fail
Sure we’re taking everything day by day but we can look at rough timescales of what is happening in China and Italy and plan rough time frames for when everything gets back to some sense of normality
Here are what we’d recommend for Planning For Business After The Corona Virus Impact
Support Your Existing Clients
As much as we’d love for 20 new clients to ring us up today it’s unlikely during this period of uncertainty
In fact we’re not actively looking for new business until this is all over
We’re doing what all B2B businesses should be doing and that’s supporting existing clients. That might be daily emails, whatsapp messages or phonecalls. Some businesses we’re in constant contact
This should be your thinking in business right now
– Market with empathy, go above and beyond for your existing clients and get some new wins for the next few weeks
– Make decisions and treat people well so that you ensure your business will be around in 20 years time
When #coronavirus is all over people will remember
– Which businesses helped and supported others
And
– Which businesses used corona as an excuse to screw other businesses over
Kindness always wins & it’s important be on the right side
Support other small businesses
Launch An Online Product – Post Handshake World
I don’t think the world will be the same
There will be a desire from larger companies to get back to normal
If people work from home and don’t have the horrendous depressing commute each date there will be a push from staff to have more flexible remote working where possible
And if that happens lots of what we do could be done online
The Post Handshake world could be not radically different, but different
We’ve always offered Social Media Training via skype so whilst it’s not a new service, we will be pushing that option more
Could you launch online versions of what you do Face 2 Face?
Stockpile Content
Save some evergreen content back for when normality hits as you’ll be busier than ever then
Think about what content you could get ready
– Blogs
– Videos
– Podcasts
When you think we could write 5 blogs a day easily around the time we work with other clients, it makes sense to hold some back for busier periods
Produce content at a rapid pace and then dripfeed over the months to come
Plan Future Marketing Campaigns In Detail
So what are you going to do when people stop social distancing?
When they’re itching to eat out, drink, go to the gym, go shopping, go to a gig, get to networking events, train and learn more
There is no point in waiting
Have the marketing assets ready now
– Think of your offering
– Get the landing page on your website ready
– Get your graphic designer to create new assets
– Have your printer ready to push the print button at a moment
– Let your leaflet delivery guy know you’ll be using them soon
– Plan your social media calendar 2 weeks / 4 weeks / 6 weeks back from the moment everyone gets out
NEED HELP WITH YOUR SOCIAL MEDIA?
Chat to us about Social Media Marketing for YOUR organisation , so we can better understand YOU and what will grow your organisation
We can only find out what is unique to your business by chatting with you
Look at our Social Media Training and Social Media Management services
We offer Social Media Training on
* Twitter
* Facebook
* LinkedIn
* Instagram
* Blogging
We can do this
* 121
* Corporate Workshops
* Group Workshops
* Face to Face or Via Skype
Please call Alex on 07806774279 or email alex@altrinchamhq.co.uk
