Visibility is absolutely key to winning in business
If people don’t know about you, then sales won’t be forthcoming
As experienced marketers ,when we work with business we essentially
– Create Compelling Messages and Deliver Exciting Marketing Campaigns
– Increase The Visibility of The Brand
– Turn audiences / followers into customers
Today is all about VISIBILITY and 7 Easy Ways To Increase Your Visibility on Social Media
You can action all of these today – keep us up to date with your results
1. Post Consistently
I’m often asked which camp I sit in when it comes to quality vs quantity on social media?
And I always have one answer
The 2 are not mutually exclusive
You can have quality and quantity on social media
Does that mean that you can afford to pay a graphic designer, photographer or videographer to produce 365 pieces of content? Probably not. But you can still produce quality
Consistency is key to social media and if you’re worrying that posting 4 times a week or 7 times a week is too much, remember that social media algorithms will mean that your followers won’t see every post
Don’t post every day just for the sake of posting. But get into the habit of writing down every idea you have rather than having that lightbulb moment and then forgetting about it. When you have a system in place to store ideas posting consistently becomes pretty damn easy
2. Engage With Others
Engaging with others is one of the easiest ways to grow your visibility
All you need to do is block off 15-20 minutes a day – literally set a timer on your phone to do it
And then comment on your ideal clients’ posts
Meaningful comments rather than “Great News”, “Congratulations” “True”
Do this consistently over time and see how this process not only drives visibility, but also sales
The caveat is your profile, marketing messages, posts and reviews need to stand out for this to work … but comment by comment and day by day you’re planting yourself in your ideal client’s mind and building relationships
This is a lifelong process rather than expecting results in 1 week
3. Leverage Others Audiences / Micro-Influencers
Before we get into this – this works for B2B as well as B2C
Write a list down now of who has an audience you want to reach
People that that crop up are often
– Local Social Media Accounts / Micro Influencers
– Networking / Business Organisations
– Professional Bodies
Next
1. Study their content and check what post on a regular basis
2. Work out an offering that fits with their content style and IMPORTANTLY is a win / win for both of you
3. Approach them with that offer
Different organisations consider a win / win to mean different things and might work as follows
1. Free – if the content and offer is strong enough
2. Gifted – Gifted offering so they can produce original content
3. Competition Prize – See Below For More Info
4. Charity Donation – to charity of their choice
5. Paid – only accept paid submissions
Don’t always expect number 1 every time as these people are running a business as well and 2,3,4,5 are often worth the money if you’re savvy and weigh up the upside of extra visibility + realistic ROI
4. Produce Long Form Content
I’ve been blogging since 1999
It changed my life and is ultimately the reason many of you know I exist today
Back in 1999 it wasn’t that affordable to produce podcasts / video or so on, but today it is
Play to your strengths and produce sticky longform content that sticks around long after your social media posts have disappeared
Write a blog
Record a podcast
Film a video
If you struggle with ideas how about starting with interviewing your clients?
5. Employee Advocacy
“Employees typically have 10x the social reach of company pages”
Now that stat was about LinkedIn specifically and is often talked about in relation to professional services
But on the flipside I know hospitality where social media is so engrained into the culture of the company that staff share social media posts naturally now without even being asked. It’s just something that happens
One of the easiest ways for companies to raise their visibility overnight is
1. Have a vision for social media
2. Train your staff
3. Give them the time to be active on social media
4. Include Social Media as an agenda point in team meetings
5. Repeat
In terms of visibility most companies are only hitting a maximum of 25% of where they could be – simply because they don’t have an employee advocacy program or training plan
6. Partnerships
We’ve formed some great partnerships over the years
1. Workshop Collaborations with partners
2. Blog Swaps with collaborators
3. Video interviews with local businesses
4. Facebook Chatshows
And many more
When you form the right partnership, it becomes greater than the sum of it’s parts
It’s a win win for all parties
And the best part
Most of the people you can partner with, you already know
They’re in your networking group, you’ve worked with them before, they’re a supplier, they might be a client who you can deepen the relationship with
7. Competitions
How can you get your existing audience to engage with your posts and also drive new audiences to follow you?
Competitions
One of the main reasons people follow brands on social media is for giveaways and competitions
And if you can find the sweet spot between cost and return they’re well worth doing
One of our clients now has around 12x he audience size because of competitions. And many of the people who enter have gone on to buy from the business
Competitions can also we used in collaboration with point 3 above as well – offer a competition prize to a account with the audience you want to reach
WHICH OF THE ABOVE TIPS ARE YOU GOING TO IMPLEMENT TODAY?
Let us know and we’re to help if you need a little focus
NEED HELP WITH SELLING MORE VIA SOCIAL MEDIA?
Chat to us about Social Media Marketing for YOUR organisation , so we can better understand YOU and what will grow your organisation
We can only find out what is unique to your business by chatting with you
Look at our Social Media Training and Social Media Management services
We offer Social Media Training on
* LinkedIn
* Instagram
* Facebook
* Twitter
* Blogging
We can do this
* 121
* Corporate Workshops
* Group Workshops
* Face to Face or Via Zoom / Skype
Please call Alex on 07806774279 or email alex@altrinchamhq.co.uk
