Skip to main content

Twitter for Business. I understand it – some people really do hate Twitter.

But Marketing is rarely about whether you personally like something – it’s whether your customers are there and it can drive results.

Did you know the average number of social media platforms people use each month is 7.5

With the likes of Facebook, Instagram, LinkedIn, TikTok, Snapchat, Pinterest it’s hard not to see Twitter being next on the list alongside new apps like BeReal that spring up every so often.

So in 2022 how big is Twitter’s influence

  • Advertisers could reach 465.1 million users on Twitter in April 2022
  • UK Twitter users are 18.4 million (about 27% of the UK population)
  • The total number of users that marketers can reach with ads on Twitter increased by roughly 29 million
  • But that’s only 5.9% of all the world population use Twitter

To put in context Twitter has less users than Facebook, Instagram, TikTok or LinkedIn, but those that use it find it extremely powerful.

It’s the journalists, media and politician’s social media platform of choice.

And Elon Musk has said publicly that he wanted to grow Twitter users to over 900 million (more than LinkedIn currently has).

Here are 3 Ways To Market Your Business On Twitter (even if you hate Twitter)

How You Can Repurpose Your Content From Other Platforms To Twitter For Business

If you’re active on other social media platforms, you’ll be producing huge amounts of content

  • Instagram Posts
  • Instagram Reels
  • Instagram Stories
  • TikTok Videos
  • LinkedIn Posts
  • Blogs
  • Youtube Videos
  • Facebook Posts

You literally have the content ready to go, so whilst it does need changing and adapting for Twitter you’re already 70% there.

It might mean shortening, a different caption, reframing etc – but that’s just small changes.

Many of the people who’ve left Twitter have 1000’s of active followers on Twitter still.

For the sake of 2 minutes editing on each post, isn’t it worth posting some of your other social media platforms posts on Twitter?

And if this doesn’t convince you

The Twitter Power users are doing the same thing in reverse – they’re turning text based tweets into TikTok Videos and lengthier LinkedIn posts.

How you can spend just 15 Minutes a day on Twitter for Business (and avoid the politics)

The common objections to people using Twitter are often

  • Too Much Hate and Political Rants
  • It’s Too Noisy

Now imagine if I told you, you could use Twitter without looking at the main Twitter Feed

You can do this by using 2 methods

  • Use Twitter Lists to put in your clients, ideal clients, networking group, industry news
  • USe Tweetdeck to set up smart searches, so that you can find people talking about your niche

By using both Twitter Lists and Tweetdeck, it means you don’t have to soak up the Twitter Rants, Politics or Noise

Your 15 minutes a day usage of Twitter is simply for posting, engaging with ideal clients and handling mentions of your own account

Outsource Twitter To A Social Media Management Company

One of our social media management clients simply outsources Twitter Marketing to us.

They realise Twitter is important to their business, but it’s not a platform they gel with.

On top of that, they’re also exceptionally busy with over 300 retained clients to serve.

We repurpose the content they put on Instagram and Facebook.

We engage with their ideal clients.

We come up with content suggestions that they use across all platforms.

They’re still very much have a local business presence on Twitter.

CONCLUSION – Is Twitter worth the effort?

With 27% of the UK population using Twitter – more than that as well when you consider social media users are ages over 13 – it’s not to be disregarded.

We reach over 200,000 screens a month on Twitter and don’t spend all day on it.

We’ve highlighted above the ways you can get over the common objections to Twitter usage.

The only question is which method will you take.


Chat to us about Social Media Marketing for YOUR organisation , so we can better understand YOU and what will grow your organisation

We can chat about whether online or Face 2 Face is better for you

We can only find out what is unique to your business by chatting with you

Look at our Social Media Training and Social Media Management services

We offer Social Media Training on
* LinkedIn
* Instagram
* Facebook
* TikTok / Instagram Reels
* Twitter
* Blogging

We can do this
* 121
* Corporate Workshops
* Group Workshops
* Face to Face or Via Zoom / Skype

Please call Alex on 07806774279 or email

Alex McCann

Author Alex McCann

More posts by Alex McCann