I want to talk you through a simple 10 minute exercise to improve your social Media Marketing
It’s something we’ve introduced to our social media workshops and it really helps you assess the gap between where you are now and where you could be with your social media marketing
Get a brew and a pen and paper now before reading the rest of this blog as I really want you to take action after reading this rather than get distracted by a notification and move on
THE SHORT VERSION
Imagine this is year zero for social media and your business and you can design social media from the ground up
- Take 5 minutes writing down on pen and paper What would the perfect social media look like for your organisation if you started today?
- Dream Big
- Make this year zero
- Write down 5 things you’d like to see on social media for your business / brand
2. Now spend 5 minutes looking at the last 20 posts you posted on social media
Be Honest
Be critical
Think of your target customers – does it appeal to them
Ask yourself does it resemble what the perfect social media would look like for your organisation
THE LONG VERSION
Imagine this is year zero for social media and your business and you can design social media from the ground up
- Take 5 minutes writing down on pen and paper What would the perfect social media look like for your organisation if you started today
Dream Big
What I want you do is genuinely dream big – so so big that you can’t believe what you’re thinking
I want you to avoid excuses and all the barriers people put in their way for not using social media to its full potential
If you’re a small business I want you to think like a national company
If you’re a larger business I want you to imagine you have just doubled your staff and your marketing budget
There are no limits
Make this year zero
Do not think on what has been done before
This is literally year zero for your social media marketing plan
I don’t want you to overthink what has gone well previously or what has not gone so well on social media
I want this to start from a total blank canvas to explore as many possibilities as possible
You are god
On the 7th Day God Created Manchester and on the 8th Day You Created Your Social Media Plan
Write down 5 things you’d like to see on social media for your business / brand
When I say write down 5 things you’d like to see on social media for your business / brand I’m advising it like the government advise people to eat their 5 a day
It’s better to write down more than 5, but 5 sounds palatable to the average business owner
I know you’re better than the average and you will come up with more than 5 things you’d like to see on social media for your brand
You’re better than that
2. Now spend 5 minutes looking at the last 20 posts you posted on social media
Be Honest
Be critical
Think of your target customers – does it appeal to them
Ask yourself does it resemble what the perfect social media would look like for your organisation
The hard truth for some businesses is that 100% of their social media output is to all intents and purposed defunct and pointless – it’s that far from the ideal they might as well as not been on social media
For some businesses this exercise is tough because they’ll have “Rip It Up and Start Again” as Edwyn Collins and Orange Juice sang
The silver lining is that for the majority of businesses it’s often a tweak, some better content, fresh ideas and small incremental changes
When we deliver social media training workshops for businesses often it’s 30-50% of what they do that they need to change and it’s manageable for all concerned
But I do refer you to the above – Be Honest and Be Critical
NEED HELP WITH YOUR SOCIAL MEDIA?
Chat to us about Social Media Marketing for YOUR organisation , so we can better understand YOU and what will grow your organisation
We can only find out what is unique to your business by chatting with you
Look at our Social Media Training and Social Media Management services
Or
Please call Alex on 07806774279 or email alex@altrinchamhq.co.uk
