Can personalising your social media marketing help you win more business?
Put yourself in your customers shoes.
They want to buy a service or a product like yours and they have 3 people in mind
All other things being equal such as quality, price, reviews etc which business do you think they’ll buy from?
- The anonymous business they only know from a glance at social media or a google search
- The business they feel they know because of how personal their social media is
It goes without saying – they’ll pick the business they feel they know.
Here are 5 ways to personalise your social media marketing (with a few personal photos which will give you a flavour for who I am)
FEATURE YOUR FACE ON SOCIAL MEDIA
If you scroll through my Instagram feed you’ll see a lot of my face.
Now, I’ll be honest – I’d rather that wasn’t the case.
But there is no better way to personalise than your face.
I’m an introvert and it doesn’t come easy to put myself out there.
But the facts are
- People buy from people
- People respond to a face over a Canva graphic
- People respond to a face over a product / service image
- People like to see the person behind the business
- People want to hear your story
Research and studies from Hootsuite, Agorapulse and Georgiatech over the last decade all back this up – human faces perform better across the board than any other type of content.
A little task for you now – I’d love it if you could get involved.
Of your last 9 photos on Instagram – how many feature either your face, your team’s faces or a customer’s face?
Let me know on email at email@example.com
(And then think if it should be higher or lower)
PS. my count is 5 out of 9 posts
FEATURE YOUR PERSONAL INTERESTS ON SOCIAL MEDIA
Imagine if I told you I’d won clients by saying on social media that ..
- I am vegan
- I run a lot
- I go to 10 gigs a month
Obviously, the fact I’m good at what I do and have 700+ reviews played a huge part in it as well.
But it’s called being relatable.
When it comes to being the face and the business owner, people buy from people and a big part of that is what fires you up outside of work.
What is it that’s important to you?
Is it dog walking, swimming, knitting, reading, baking?
Could you be the baking accountant or knitting graphic designer or business coach who swims?
You don’t have to put your whole life on social media – but have 2 or 3 things that you’re happy talking about outside of your job role.
SHOW THE BEHIND THE SCENES ON STORIES
Instagram and Facebook Stories are a great way to showcase behind the scenes.
A brief glimpse into what goes on in the business day to day.
It’s a powerful way to create another customer touch point and personalise your social media.
My life these days is social media training via zoom, so it’s not very visual. I haven’t got a studio or interesting backdrop in my home office, so I often record short 30-60 second videos in stories whilst i’m walking to the gym or the supermarket and talk to camera about the most interesting point each day.
They really help connect in a human way as to where my head is at the time.
I’ll often turn mini tweets into narratives or vice versa
DO A WEEKLY DIARY ROUND UP ON LINKEDIN OR FACEBOOK
One of my most popular posts each week on LinkedIn is my weekly round up on a Friday
It’s such a simple post to do and means that my LinkedIn connections know the range and breadth of what I offer.
It starts off very simple with a Gogglebox style intro. Here’s a recent one for example
“In the week that … Apple revealed their $3499 headset, Parklife descends on Manchester and Manchester City aim for the treble.”
And then lists what i’ve done each day that week in a flowing narrative mixing the odd personal thing with my work diary.
What you do day to day is a great way to personalise your social media.
PERSONALISE YOUR COPYWRITING / TONE OF VOICE
I do laugh a little at all the “You can produce 30 pieces of content in 5 minutes using ChatGPT” articles
Because the one thing it always lacks is personalisation.
And unless you are a copywriter, you’ll be left with such a bland piece of content that it sounds robotic … or spend that much time rewriting it that you might as well have started from scratch in the 1st place.
For those that know me well or have heard me speak, you’ll know that the way I write my copy for social media and blogs like this is an extension of how I speak and present.
It’s me with all my quirks and colloquialisms.
Re-read your last 10 social media posts and think does it sound like you or does it sound too formal / robotic / trying to be someone else.
BONUS TIP TO PERSONALISE YOUR SOCIAL MEDIA ::: DEEP GENUINE ENGAGEMENT
Nothing is more personal than a conversation.
I set a timer every day for 15 minutes on both Instagram and Linkedin.
In those 15 minutes I have as many genuine conversations with people as possible.
Now if that doesn’t seem genuine to put a timer on it I do that because
A) Social Media is addictive and I could be there all day
B) For every post I comment on there are at least another 5 that just didn’t speak to me – I only comment on the inspiring ones
If you’re reading this and I’ve commented on your posts, it comes from a genuine place – I liked your post and felt I needed to comment on it.
WHICH OF THESE WILL YOU DO NOW?
Unique personalised content will break through the noise and help build relationships and sell more.
Are you ready to personalise your social media?
NEED HELP WITH SOCIAL MEDIA TRAINING FOR YOUR BUSINESS
Chat to us about Social Media Marketing for YOUR organisation , so we can better understand YOU and what will grow your organisation
Remember we can only find out what is unique to your business by chatting with you
We offer Social Media Training on
We can do this
- Corporate Workshops
- Group Workshops
- Face to Face or Via Zoom / Skype
Please call Alex on 07806774279 or email firstname.lastname@example.org