Spring has sprung and there’s no better time to sit back, reflect and give your Social Media a Spring Clean
Here are a few ways you can spring clean your social media
1. Check Your Social Media Bios Are Up To Date
Admit it – you set up your Twitter Profile and LinkedIn Profile and haven’t even looked at what you wrote since
It’s more than likely a few years out of date and doesn’t reflect where you are as a business and what you actually offer now
Businesses change, grow and adapt, but our Social Media Bios and Summary are areas that many forget to update in the race for the status update
Think about your success stories, the awards you’ve won, the elevator pitch that wins business at face to face networking meetings … and change your Social Media Bios to reflect you now
2. Ensure Your Profile Pictures Look Like You
There are many reasons for not having an up to date profile photo
You don’t like to think of yourself as growing old
You might have put weight on
You might have had professional photos, but can’t admit to the photographer that you don’t like them
You might not have the spare funds to invest in a new photo shoot
But get a profile photo that looks like you – you don’t want people to look you up and question if that is really you
3. Review Your Social Media Strategy
When was the last time you reviewed your Social Media Strategy?
In an ideal world you will have documented Social Media Strategy that all key personel in the business are aware of
It will document what you’re trying to achieve with social media and it will highlight the KPI’s in place to measure it’s success
If you do have one – look how this is working for you and revise accordingly
If you don’t have one – formalise what you’re aiming to achieve with Social Media
4. Unfollow Inactive Tweeters
In perception terms the ratios between Following / Followers on Twitter is key
Anyone can gain 10’s of thousands of followers on twitter – you just have to follow 10’s of thousands of followers
The rub comes in the fact they probably won’t be targeted and won’t necessarily convert
But if you follow with intent, engage with people and have a strong consistent marketing message you will win big on Twitter
So how to keep your ratios in check. Use www.manageflitter.com to clear out inactive twitter accounts and also have a guide as to who is not following you back
5. Mute / Block / Unfollow Those Twitter Accounts That Annoy You
Social Media is not permanent – you are not tied into a marriage with someone because you once chose to follow them
Decluttering who you follow on social media can be a cathartic process
If you’re relentlessly positive, it can be draining to see negative rants on social media
If someone tweets so often they drown out the rest of he accounts you follow it can ruin your feed
Go on to the offending account and click the 3 dots top right of the profile to see the mute / unfollow / block buttons
You can also mute retweets from specific accounts if they are serial retweeters
6. Update Your Pinned Tweet
The pinned tweet is the 1st update people see when they check out your profile
Is this up to date or is it 6 months to a year out of date?
Like your Social Media bio, it’s important that this pinned update reflects where you are as a business and what you have to offer
Often we’ll pin our most recent blog or news update to get as much exposure as possible
7. Update Your Twitter Lists
Twitter lists are what keep you sane on Twitter
They’re the magic feature which allow you see the updates from those special tweeters in your life
Spring is a time to look at your current Twitter lists and ask are they up to date and serving their purpose
Are there any new Twitter Lists you should be adding to your account?
When thinking of twitter lists think of
Reach Higher – Engage With The Influencers & Tastemakers In Your Market
Refer Sideways – Always look out for opportunities to help those in your immediate network
Pull Up – Support new startup businesses who need a helping hand
By focusing on these 3 areas each day, it’s giving clarity to who you specifically engage with
8. Connect With All Those Business Cards
You network every week to meet new businesses and grow your network
And then you get back to the office and have a stack of business cards that you never do anything with
Make sure you connect on LinkedIn with everyone you meet
Far too often people overthink the LinkedIn Connection and judge immediately if business can be done
Business often comes from unexpected places and LinkedIn gives so many opportunities to keep in touch – but you have to actually connect in the 1st place
9. Respond To Those Recommendation Requests
Business success is based on Testimonials
And apart from Video Testimonials, LinkedIn Testimonials are the most trusted form of recommendation
But there’s a huge problem and the problem is 2 fold
A. Not enough people request recommendations
B. Not enough people take the time to leave a recommendation even when they’re 100% happy with a service provider
Go to www.linkedin.com/recs (on the desktop / laptop) and recommend all those people who requested recommendations from you, you were 100% happy with, but you just didn’t find the time to write
10. Declutter Your LinkedIn Inbox
Your LinkedIn Inbox is as important as email – repeat that to yourself a few times
The amount of people who have a LinkedIn inbox with 100’s of unread messages is unreal
Spend an hour going through your LinkedIn inbox and simply action them with
* Delete
Or
* Reply
If LinkedIn is a place to do business then surely keeping on top of communication should be a priority
NEED HELP WITH YOUR SOCIAL MEDIA?
Chat to about Social Media Marketing for YOUR business so we can better understand YOU and what will grow your business
We can only find out what is unique to your business by chatting to you
Look at our Social Media Training and Social Media Management services
Or
Please call Alex on 07806774279 or email alex@altrinchamhq.co.uk
