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Honestly – I believe the Support Small Business sticker on Instagram is one of their best features on the platform

It reminds me of the early days of Twitter, where including someone in a Follow Friday really did make a difference. Those that remember those glory days, will remember that Friday was a day when your follower count went up

Being included by someone in a Support Small Business Sticker on an Instagram story can increase your follower account in hours

Being included by multiple business in a Support Small Business Sticker in Instagram stories can mean double figure increases in a day

Why did Instagram launch the Support Small Business Sticker?
Due to Covid-19, Instagram launched a series of lockdown features

The 1st two were a human reaction to the crisis such as Stay Home and Thank You

Supporting Charity, Retail and Restaurants / Bars Instagram launched Donation, Gift Cards and Food Orders stickers respectively

Realising they needed to do more for small businesses, aka their advertisers, in general they launched the Support Small Business stickers this week


I’ve never used stories and neither have any of the businesses I know – are they really that popular?
Well 500 million people use Instagram Stories every day

They’re the circles at the top of your profile that disappear after 24 hours if you don’t save them down to highlights

They’re being used more heavily than people use the main feed right now

And remember the rule of all social media platforms – the creators of content on social media are the ones that win

How to use the Support Small Business Sticker?
It’s very easy
– Open the app
– Swipe left to right to open the Instagram Stories feature
– Take or Select your photo or template (more of that later)
– Select the Support Small Business Sticker
– Type the name of the business account in the box
– Post story

What if I can’t find the business to tag when I start typing their name?
If you can’t find a business’s name come up in the selections when you’re typing their name it means one thing

The account is a personal account rather than a business account

To be tagged in this sticker they need to be classed as an Instagram business account

Don’t worry – it doesn’t cost anything to be a business account. You just need to go to settings, switch to business account and 2 clicks later it’s done. You can then be tagged

If it’s a friend you want to tag, drop them an email, Whatsapp or Instagram DM and let them know

How will I know if I’ve been tagged in a Support Small Business sticker?
If you’ve been tagged in the Support Small Business Sticker you get a notification that you’ve been tagged

You then get a chance to repost this in your stories to your followers

Where can I see the full list of businesses included in these Small Business stickers?
When you look at your Instagram stories at the top Instagram is including a compilation of all the Support Small Business stickers that the accounts you follow have posted

If you don’t see it up there, it simply means you have looked at all the stories in the roundup to date

What does the Support Small Business Sticker include?

Now this is really important, so please do read this carefully and check your account after reading this blog

The sticker includes
– Your name
– 3 recent photos
– The 1st line of your Instagram bio

So all of those areas of your profile are really important

Does your name explain what you do?
Are the quality of your photos representative of your business?
Does the 1st line of your bio sell it to people

All of these things will play a part in whether people choose to follow you or not

How many businesses should I include in an Instagram story?
Less Is More

These stickers aren’t a chance to stuff as many businesses into one story as possible

I’ve got normal size hands, but I’ve seen accounts stuffing in so many I feel I have fat fingers trying to click on the right name

Be honest – the businesses that are doing this are trying to get more and more reach for their own account than actually providing benefit to the actual businesses they’re including

We’re going to be in lockdown for a while now. It isn’t a race – focus on one business each day and really give them a showcase with these stickers

How can I truly help a business with the Support Small Business Sticker?
Spell out the benefits of following this account to your audience

We’ve been doing this once a day for one account with a simple Instagram Stories template we designed in Adobe Spark which lists 3 reasons to follow the account

Some of the reasons have included
– 20+ years graphic design experience for Altrincham Design Studio
– Vegan and Gluten Free options for Little Red Pizza Co
– The only dedicated dessert business in Altrincham for Little Dessert Shop

These are clear, concise reasons to follow and we’ve personalised it for everyone

Spelling out the benefits brings the followers to this account

Maybe you can do it for ourselves – what are the benefits for your audience of following @altrinchamhq

How often should you Support Small Businesses with this sticker?
I’d recommend you do this daily

As I said some businesses have been premature in thinking more is more and now they won’t touch it again after the initial rush

There are 500+ businesses in our home town and probably similar numbers in yours

You might not like all of them

You might not recommend all of them

But you can easily think of 30+ businesses off the top of your head to recommend

And don’t forget the professional services firms as well – they are just as much a part of the small business community

But honestly Alex, does this really help small businesses?

Yes Yes and Yes again

The key is treating others as you’d like to be treated

I’m gaining followers on a regular basis, but I genuinely do all of this
– Look at each recommendation
– Read their bio
– Follow if relevant to myself

Instagram only works if you do
Community only works if you do

So give a little back such as following the relevant recommendations and you’ll get the love coming back

Awareness is the 1st part of marketing

A small gesture such as this could really help a small business

And if you’re truly using Instagram well spent 15-20 minutes a day commenting on other people’s post. Meaningful comments.

If this has been helpful to you – please follow us @altrinchamhq on Instagram and shout us out for your daily Small Business Recommendation

Chat to us about Social Media Marketing for YOUR organisation , so we can better understand YOU and what will grow your organisation

We can only find out what is unique to your business by chatting with you

Look at our Social Media Training and Social Media Management services

We offer Social Media Training on
* Twitter
* Facebook
* LinkedIn
* Instagram
* Blogging

We can do this
* 121
* Corporate Workshops
* Group Workshops
* Face to Face or Via Zoom / Skype

Please call Alex on 07806774279 or email



Alex McCann

Author Alex McCann

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