You might have heard ChatGPT mentioned a lot recently and how AI is going to take all of our jobs and reduce the marketing costs for all businesses.
In our latest blog ChatGPT: An introduction we split the blog into 2 parts
The first part of the blog is a live chat with ChapGPT which generated the content in seconds.
The second part of the blog is written by a human, sounds like a human and took about an hour to write.
Throughout the blog you’ll see opportunities, flaws, strengths and weaknesses
PART 1: A chat with ChatGPT about ChatGPT?
This chat took seconds to produce and asked the following questions
- What is ChatGBT in one sentence?
- What are the main advantages of using ChatGPT?
- Are copywriters needed now that ChatGPT exists?
- Are social media managers needed now that ChatGPT exists?
- Can ChatGPT replace my marketing department?
What you’ll see in the answers to the last 3 questions is that it confirms you still need copywriters, social media managers and a marketing department.
And you’ll notice from the answers in these questions how the text is very similar and a little generic.
What is ChatGPT in one sentence?
ChatGPT is a large language model that can understand and generate natural language text in a human-like way, and can be fine-tuned to perform various language tasks such as language translation, language summarization, text completion, and more.
What are the main advantages of using ChatGPT?
The main advantages of using ChatGPT include:
Natural language understanding: ChatGPT is trained on a large dataset of text and has a high level of understanding of natural language, allowing it to respond to prompts in a human-like way.
Generating human-like text: ChatGPT is able to generate text that is very similar to text written by humans, which can be useful for tasks such as content creation and language translation.
Flexibility: ChatGPT can be fine-tuned to perform a wide range of language tasks, such as language translation, language summarization, text completion, and more.
Speed: ChatGPT can process and generate large amounts of text quickly, which makes it useful for tasks such as automated customer service and language generation.
Cost-effective: ChatGPT can be used for many tasks that would normally require human labor, which can save time and money.
Are copywriters needed now that ChatGPT exists?
ChatGPT can be a useful tool for certain types of writing, such as generating content quickly or creating language translations. However, it is not a replacement for human copywriters.
Copywriting is an art that requires creativity, strategic thinking, and the ability to understand the target audience. ChatGPT can generate text that is similar to human-written text, but it doesn’t have the ability to understand the target audience and the goals of the content like a human copywriter can.
Additionally, copywriting also involves more than just writing, it also includes design, layout, and overall visual representation of the message. These are other areas where human copywriters bring value.
Therefore, while ChatGPT can be a useful tool to assist copywriters, it is not a replacement for their creativity and strategic thinking.
Are social media managers needed now that ChatGPT exists?
ChatGPT can be a useful tool for certain types of social media tasks, such as generating content quickly or scheduling posts. However, it is not a replacement for human social media managers.
Social media management involves a wide range of tasks, including creating and curating content, engaging with followers, monitoring and responding to comments, analyzing metrics, and developing and implementing social media strategies.
ChatGPT can be used to assist in some of these tasks, such as generating content quickly, but it does not have the ability to understand the audience, the brand and its goals, the market trends and strategies, like a human social media manager can.
Social media management also involves understanding and using the various platforms and their algorithms, which is constantly changing. Human social media managers must have the ability to adapt and stay up-to-date with the latest trends and features.
Therefore, while ChatGPT can be a useful tool to assist social media managers, it is not a replacement for their knowledge, creativity and strategic thinking.
Can ChatGPT replace my marketing department?
ChatGPT is a powerful tool that can assist with certain tasks within a marketing department, such as generating content quickly or analyzing data. However, it cannot replace the entire marketing department.
Marketing is a complex process that includes research, strategy development, branding, messaging, advertising, promotion, and more. ChatGPT can assist with certain aspects of these tasks, such as generating text or analyzing data. However, it does not have the ability to understand the target audience, the market trends, and the overall business strategy like a human marketer can.
Marketing also involves creativity, strategic thinking, and the ability to understand and use various tools and platforms. Human marketers bring this creativity and strategic thinking to develop and implement marketing campaigns, advertisements and promotions.
Therefore, while ChatGPT can be a useful tool to assist the marketing department, it is not a replacement for the knowledge, creativity and strategic thinking of human marketers.
PART 2: Altrincham HQ’s Thoughts On ChatGPT?
In the 2nd part of this article, it’s away from AI and back to a human touch
I’ll be answering all the questions that you’re probably thinking right now
Q: What are your thoughts on ChatGPT?
I can’t deny it’s powerful. If I wanted to get an overview of a subject I didn’t know about, let’s say for example Bee Keeping or Divorce Law, I could ask ChatGPT to give me an overview of the subject and probe a little deeper with follow up questions.
I think naturally I’d then follow it up with a google search and a chat with an expert if I wanted to find out more.
It’s a good tool for overviews, introductions and inspiring ideas.
Q: What is the one piece of advice you’d offer on using ChatGPT?
Ask questions for each answers.
The clue is in the 1st part of the name – Chat.
If you were having a chat with someone you’d pick up clues and snippets you’d want to find out more about.
Don’t just ask one question and go bingo
Ask 4 or 5 questions to really drill down on a subject!
Q: Is the information 100% accurate?
I tested it out on a subject I know inside out – Instagram.
A number of the tips were offering out of date advice.
ChatGPT has limited knowledge of world and events after 2021
You have to remember that ChatGPT is based on human content and AI learning from that so the sources may be out of date or incorrect to start with.
I think the saying to bare in mind is a little knowledge is a dangerous thing.
Q: Can businesses use ChatGPT to help with social media marketing or blogs?
Even ChatGPT acknowledge that it’s not a replacement for human beings.
The nearest comparison point I can think of is Canva for Graphic Design.
Canva isn’t a replacement for a graphic designer and ChatGPT isn’t a replacement for wordsmiths or marketers.
If I was being extreme I’d say there would be nothing more generic than a template on canva and words from ChatGPT.
Businesses have to be realistic with the limitations of such platforms.
I can honestly say that none of the posts that have gone out this week for us or our clients could have been generated on ChatGPT.
When international brands sack everyone in the marketing department and this years Christmas Advert for John Lewis is built and scripted from an AI platform then might be the time to think we don’t need to hire experts.
Q: But surely businesses will use these platforms – you can’t ignore it?
I have no doubt business owners will use them.
People always look for a quick fix.
It’s taking me a lot longer to answer Part 2 of this blog than it was to generate part 1, but which is the most useful to the readers.
Over the last 13+ years of running a social media business, social media charlatans have been telling business owners things like
- They can manage their social media in less than 10 minutes a day
- Generate a years worth of social media ideas in just one day
- Schedule a months worth of social media posts in 30 minutes
None of these were remotely possible.
The people offering this advice come and go.
Q: Is it entirely possible that someone without qualifications or expertise could present themselves as an expert with software like this?
100% yes
The software makes it easier for people to do this.
Until now you could fake expertise by parroting advise from real experts. Now the software does it for you.
I could literally set up an instagram account pretending to be an accountant. Use ChatGPT to generate 30 questions, 30 answers and then turn these into instagram posts with Canva graphics. With my marketing knowledge and strategy behind it I’d probably get enquiries within a couple of months.
So in that respect you need to look and drill down on the things that make you an expert
- Experience
- Personal Stories
- Your Face
- Reviews
- Case Studies
- Results
- Success
Anything that accentuates you’re a humanbeing, and talking about real life rather than generic advice is key.
Q: What’s the best advice you have for ChatGPT?
Apart from the advice earlier about asking more and more indepth questions
Use it for a research tool
I.e
If I was a cafe I might ask 10 vegan ideas for a dessert that aren’t brownies or cheesecake?
If I was a bar I might ask can you tell me 10 non-alcoholic drinks I can serve during dry january
If I was a beauty business I might ask Can you tell me 5 beauty treatments that will explode in 2023?
If I was an accountant I might ask can you tell me 10 people that accountants can introduce their clients to to help their clients business grow?
But remember once you have initial info
Speak to experts in real life that can further advise you.
Q: Finally, what’s the worst advice you’ve seen about ChatGPT since it came to prominence?
The worst.
I’ve seen people advising VA’s and Marketers that they can now sell blog writing as a service to clients because ChatGPT can generate blogs in seconds and it’s easy money.
It’s not ethical and if I was a business owner I’d be asking anyone writing for my business if they’re using AI to generate the blogs.
*** If you have any more questions – email alex@altrinchamhq.co.uk and i’ll attempt to answer them on this blog ***
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