For the last 17 years, we’ve worked with Graphic Designers and Printers on social media marketing.

One of the most common issues we see is getting lots of low-quality enquiries from social media.

You’re probably nodding right now at the thought of getting an enquiry for a job worth £10 when your aim is to win £1,000 orders.

But social media doesn’t have to work that way.

One of our huge success stories is a printer who won £15,000 of business within 7 days of working with us.

So, how do you use social media to generate higher-value enquiries?

In this blog, we’ll look at 5 Ways That Designers & Printers Can Generate Higher-Value Enquiries from Social Media.

Use LinkedIn for marketing alongside Facebook and Instagram

LinkedIn is just another level when it comes to business.

I’m not writing off Facebook and Instagram, but on those platforms you’ll often get:

• Smaller high street businesses that are price sensitive
• The person running the social media accounts isn’t the decision-maker

On LinkedIn, you’ll be able to reach larger businesses (particularly in the professional services sector), know that 9/10 times the decision-maker is the person looking after their own personal profile and only be competing in the algorithm with business content.

One thing that business owners need to do is create content aimed specifically towards the LinkedIn audience rather than replicating what is on the other channels.

Different platforms require different methods to get results.

For instance, the short-form videos of Instagram might totally flop when it comes to LinkedIn.

Talk about long-term legacy work rather than smaller-value purchases

One thing that businesses often say is, “We can’t talk about the really big work because then our competitors will know who we’re working with and they’ll try and pitch against us.”

Guess what?

They already know someone else is working with said business and they probably already know it’s you.

Regardless of whether you post about the work, they’re still going to be commenting, calling, emailing and pitching for the work.

You can’t complain you’re not getting enquiries for the contract worth £50,000 a month when you never talk about it and only talk about the 100 business cards you printed for Bob the Accountant who’s just set up.

Show the finished project, not just the printed product

We’re talking case studies here.

We understand that what you do is visual.

But what is the impact of your work and how did it support the business’s objectives?

You designed and printed the OOH advertising, but what difference did it make? We can see it looks pretty, but what difference does it make to the bottom line?

You printed the latest 2027 catalogue for a business – how much revenue did they generate?

We need to see what success looks like.

Talk about the problems you solve, not just what you sell

So we know what you sell:

Business Cards, Flyers, Brochures, Folded Leaflets, Menus and more.

Maybe it’s that 10 members of staff were going to events and not bringing in any leads.

Why? Because they were connecting online at the event but forgetting to follow up. Once you designed and printed cards for people, the potential clients had a point of reference after each event and enquiries from events went up by 30%.

Maybe it’s that you redesigned the wine menu for a restaurant chain of 50 restaurants. After the redesign, the average wine spend per table went up by £25 a table.

These are real problems and real solutions.

They’re impactful.

Create content for the people controlling bigger budgets

If you want bigger enquiries, create content specifically for the people who control bigger budgets.

That could mean talking directly to:

A Marketing Director managing multiple locations
An Events Manager organising a large exhibition
A Procurement team trying to keep print costs consistent across a business

And make the content relevant to their world.

For example:

Running marketing across 20 locations? Here’s how to keep your printed materials consistent across every site.

That’s much more likely to attract a £10,000 project than:

Need some business cards? Give us a call.

CONCLUSION: 5 Ways That Designers & Printers Can Generate Higher-Value Inquiries from Social Media

The value of the enquiries you’re getting from social media is often influenced by the value of the work you’re talking about. If all your content focuses on small jobs, don’t be surprised when those are the enquiries that come in.

NEED HELP WITH SOCIAL MEDIA FOR YOUR BUSINESS
Looking for authentic ways to grow your social media

Chat to us about Social Media Marketing for YOUR organisation , so we can better understand YOU and what will grow your organisation

We can only find out what is unique to your business by chatting with you

Look at our Social Media Training and Social Media Management services

We offer Social Media Training on
* LinkedIn
* Instagram
* Facebook
* TikTok
* Blogging

We can do this
* 121
* Corporate Workshops
* Group Workshops
* Face to Face or Via Zoom

Please call Alex on 07806774279 or email alex@altrinchamhq.co.uk