To be good at Social Media and Content Marketing you need to tap into 2 sides of your personality
- The Creative – the side that creates those marketing campaigns that people respond to and want to buy from
- The Geek – the analytical date driven side that measures the return from the creative side and adapts accordingly
The problem is most businesses aren’t doing the latter – this is why we’ve set up our 2 hour 121 Google Analytics and Social Analytics Workshops
WHY YOU NEED TO LOOK AT GOOGLE ANALYTICS AND SOCIAL ANALYTICS?
If you’re fully in Social Media Marketing mode chances are you spend around 4 hours per week on various social media platforms and 30 minutes to an hour writing a blog.
5 Hours is a huge amount of your working week and yet it’s worth it if you know it’s working and delivering results.
However most businesses I meet have never measure the results of Social Media, don’t know how it compares to their other marketing activity and certainly don’t drill down into the stats.
In fact I met one business who was spending 4 hours per week on social media and driving just 15 visits a month from Social Media who then weren’t converting.
WHO ARE THE GOOGLE ANALYTICS / SOCIAL ANALYTICS WORKSHOPS FOR?
These sessions are NOT for beginners who have just started using social media / blogging recently.
We recommend these sessions for businesses who have at least a years worth of data behind them to tap into.
These businesses may be using social media regularly but not winning any / enough business.
WHICH ANALYTICS WILL THE WORKSHOPS LOOK AT?
- Google Analytics
- Facebook Insights
- Twitter Analytics
- Twitter Tools – Various tools to look at Follower Analytics / Retweet Reach / Hashtag Tracking
WHAT HAPPENS AFTER THE WORKSHOP?
We believe in action so throughout the workshop we will provide hints, tips and pointers from the data we find that you can take away and put into action to deliver better results.
These can be content driven, social driven or web design driven actions
If you’d like to book now or have questions don’t hesitate to contact us on 07806 774279 or email ALEX@ALTRINCHAMHQ.CO.UK
If you’re not ready for Social Media Training – but may be in the future – join our mailing list here HTTP://EEPURL.COM/DAPEI