Altrincham HQ Services

Social Media Training for Local Authorities

At Altrincham HQ we believe that local communities are far too important for local authorities Social Media activity to be a postcode lottery

There are councils, local authorities and town teams that utilise social media in a brilliant truly engaging way

And there are councils, local authorities and town teams that utilise social media in a such a disengaging way that the community suffers

WHY SOCIAL MEDIA TRAINING FOR LOCAL AUTHORITIES?

Our Social Media Training for Local Authorities Training Sessions are based on the best and worst Social Media examples we’ve experienced over 5 years

Social Media needs to be at the heart of your communications strategy rather than an afterthought or something simply mentioned in BID / Funding documents

Our Social Media Training For Local Authorities is suitable for Local Authorities, Town Teams and Town Centre Regeneration Groups

WHAT WE WILL COVER IN SOCIAL MEDIA TRAINING FOR LOCAL AUTHORITIES

Our training is tailored towards your individual groups needs, but is based around the following

  • How to Use Social Media To Truly Engage With The Local Residents and Businesses
  • The Importance of Proactively Engaging With Community / Voluntary Groups and being inclusive rather than exclusive
  • How to link up B2B Service Providers with High Street Businesses to help build a thriving high street
  • The Need for Wider Council personnel being aware of the importance of Social Media
  • How to use Social Listening to Gauge Public Feelings and Gain Insights
  • How to respond to negative feedback and tell the difference between genuine complaints and online trolls
  • How to Manage Your Social Media In a Time Effective Manner
  • How to Manage Social Media When Key Personnel Are Away And Not Leave Radio Silence
  • Where to place Social Media in the communications mix and ensure it isn’t an afterthought to Traditional PR
  • The Importance of Blogging and Content In Your Digital Strategy
  • The Difference between organic social media and paid for social media
  • How to reduce your traditional marketing spend via effective social media communications
  • How to Develop Successful Seasonal Social Media Campaigns that truly engage the online community
  • How to use Analytics to measure the success of Social Media Campaigns

WHICH PLATFORMS DO WE COVER IN TRAINING?

* Twitter
* Facebook
* LinkedIn
* Instagram
* Blogging
* Periscope
* Goggle Analytics

HOW LONG IS THE TRAINING?

We offer a variety of training sessions dependent on your needs

  • 1/2 day
  • Full Day
  • 2 Day Training

HOW TO BOOK

Email us on alex@altrinchamhq.co.uk or call Alex on 07806774279

Alex McCann is owner of Altrincham HQ – a social media company based in Altrincham, Cheshire, but is known nationally, has 120+ linkedin testimonials and is ranked number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex. Alex works with businesses on all aspects of Social Media including Twitter, Linkedin, Facebook and blogging for business success