Skip to main content

Myths And Facts
I want to talk about the myth that Social Media Marketing only reaches people on Social Media

Because quite frankly a few people spout it and in truth it’s b*****ks

Well, I’m not exactly sure what the premise of these claims are – but it tends to suggest we live in a segregated gated community of Social Media users tucked away from non-social media users

A world where nobody interacts offline and what happens on twitter stays on twitter

The real world of course as we know is a little different than that and what happens on Twitter / Facebook / LinkedIn etc gets talked about in the real world. “Did you see that on Twitter?” get’s mentioned a lot more than “Did You Read That In The Newspaper”

My parents who are in their 60s and 70s and have never signed up to any social media profiles still know what is happening in the local town 1st, because when I see them I mention what news I’ve read on Twitter … and they hear all of that before it ends up in the local newspaper

In fact those newspaper journalists are spending as much time looking for leads and stories on Social Media as they are via press releases

And it happens in business as well as news. What happens on Social Media gets freely discussed at Business Networking meetings without any winks and secret handshakes to separate the social media users from the non-social media users

The wide reaching effect of things posted on Social Media goes far beyond Social media users

Social Media is the gateway to a myriad of opportunities

When I think back to the opportunities that Social Media has given myself and the doors it opened

  • 1.5 million people watching us on BBC Breakfast TV – all off the back of a tweet
  • Numerous BBC Radio Manchester Appearances – off the back of Facebook posts
  • Being a featured specialist on Manchester Business Radio – off the back of a tweet and a LinkedIn connection
  • Bookings for Conferences and Speaking Gigs across the North West – off the back of tweets

Literally millions of people reached because Social Media is the gateway, even to people that don’t use Social Media

I agree – I could have spent hours on the phone or writing email after email and all of the above could have happened. I believe it would have taken longer, but it could have happened

There’s a difference though in the intent of going out for the ASK and opportunities landing at your feet

Social Media literally brings opportunity knocking and insanely speeds up the Meet > Like > Know > Trust relationship building

Every day I give give give on Social Media and The More I Help People, The More My Business Grows – the secret to business is to give a lot!!!

If you use Social Media the right way people will know your name online and offline

Don’t fall for the myth that Social Media only reaches people on Social Media

If you track your marketing right down to the source you’ll find that the point of attribution for so many “word of mouth” sales started with Social Media

At Altrincham HQ we believe more businesses should be harnessing the power of social media

Please call Alex on 07806774279 or email

Download banner


Alex McCann

Author Alex McCann

More posts by Alex McCann