Word of mouth does not start from zero.
It’s time to be serious about marketing and stop using “word of mouth” as a get out clause.
Reality Check: If you don’t have a marketing budget, you don’t have a business.
That might sound harsh, but your marketing plan is linked to your financial plan and your business plan.
WHAT IS THE AVERAGE SMALL BUSINESS MARKETING BUDGET?
The average marketing budget for a small business typically falls within the range of 7-12% of annual revenue, though this can fluctuate based on industry, business maturity, and specific goals. Startups and newer businesses may allocate closer to 12-20% initially to build brand awareness and acquire customers
WHAT CAN ALTRINCHAM HQ OFFER FOR DIFFERENT MARKETING BUDGETS
Below we’ll detail how we can help small businesses be visible, increase engagement and sales via social media.
Whether you’re a business on the smallest marketing budget or you have a bigger marketing budget there is something for everyone.
We’re 16 years into our business, but I still remember the early days of Altrincham HQ and budgeting for business cards, networking groups, websites as well as all the other aspects of marketing.
The prices below are correct as of July 2025, but if you contact us at a significantly later date clarify for our up to date prices.
£175
121 Social Media Strategy Session
Who is this for?
Your a business owner and you know you’re way around social media.
You know the mechanics of social media (i.e how to use it), you know how to do this in a time effective manager and you know know all the basics.
What you’re lacking is a real social media strategy and an experienced marketing head that can look at your social media marketing from a distance.
What is included?
A comprehensive 2 hour social media strategy session that looks at your
- Content Pillars
- Digital SWOT Analysis
- Competitor Analyis
- Key People Of Influence
- Analytics
- Goal Setting
= Day To Day Social Media Planning
Additions
If there is more than 1 person in the organisation you can extra people for £100 pp
£230
Half Days Social Media Training
Who is this for?
This is for both beginners, intermediate and advance users as the Half Days Social Media Training is tailored around your social media goals.
Before the training session we have a discussion on the 2 most relevant platforms for you business; we do a pre-training survey so you can understand your strengths and weaknesses; you sent us a 1-2 paragraph brief and your social media links before the training session.
We prep everything in advance so that the full 3.5 hours is spent on your business and getting the most of our of the session.
By the end of the 3.5 hours you will have a full understand of how to get the most out of your chosen platforms and clear idea of what you need to do each day.
What is included?
Bespoke training for your organisation and this can include
Facebook
Instagram
LinkedIn
TikTok
Blogging
Additions
If there is more than 1 person in the organisation you can extra people for £100 pp
We also offer accountability sessions for 2-3 months after the initial social media training session.
£375
Monthly Banner Advert In Altrincham Facebook Group To 52,000+ People
Who is this for?
Our Altrincham Facebook Group is the biggest audience for your business and the banner advert a prime spot to showcase to a hyper local audience.
Over 52,000 members are part of the group and many of those are active.
For instance as of the date of writing this blog over the last 28 days 752,084 viewed the group and 6,526 members have posted & commented
As you can see the reach goes outside the 52,000 members of the group.
What is included?
Full banner advert with description and clickable link
Additions
Discounts for booking multiple months
3 months – £900 (£150 discount)
6 months – £1500 (£600 discount).
£720
3 x Monthly Adverts On Altrincham HQ
Who is this for?
Altrincham HQ has been in business for over 15 years and is a key outlet for businesses looking to reach a local audience.
Our content is now reaching over 1 million people a month across all social media channels.
Focusing purely on the positives in the town we are a brand you want to be aligned with.
We lift up businesses rather than chase clicks.
What is included?
We have 2 formats that you choose between
- Traditional Advert (image and copy provided by yourself as below)
- Advertorial (Interview done by email and up to 4 images provided by yourself)
We can advise on email or phone which is the best format for what you’re trying achieve
As an advertiser I require you to provide up to 4 images image and copy with it
Additions
Alternative pricings are
1 month – £275
3 months – £720 (12% discount)
6 months – £995 (39.70% discount).
£1000
6 months of Adverts on Altrincham HQ
As above but with nearly 40% discount on a one off advert
£1500
3 Months Social Media Management
Who is this for?
Our Social Media Management service is an outsourced solution for those without the time (or inclination) to manage their own social media
Businesses should realistically be spending at least 4 hours per week on Social Media – so outsourcing your social media allows you to spend time on your business while the experts market your business and bring in new customers
Our team are professional marketers and believe that social media management starts with social media strategy. There is more to social media management than just “posting on social media”
Social Media is a Marketing role – not an admin role.
What is included?
This includes
Social Media Strategy and Planning
Daily updating and full management of your Social Media profiles
- Building Up Your Audience
- Engaging with existing / potential customers
- Customer Service Responses
- Reputation Management via testimonials and handling complaints
- Driving Traffic To Your Website
- Everything social media wise you need to do EVERY day rather than when you have time for
Additions
We have number of experience photographers and videographers available if you struggle with any aspect of content production
Or
1 Corporate LinkedIn Training Session For up to 20 members of Staff
Who is this for?
For £1250 you can book on up to 20 members of your team to attend LinkedIn Training.
You might have heard the phrase that people buy from people, but did you know for instance that exmployees typically get 10x the reach of company pages on LinkedIn?
Leaving everything to your company page on LinkedIn is leaving cash on the table.
A smart business enables their team to be more active and visible on LinkedIn.
What is included?
LinkedIn Profile Perfection – How To Make Your Profile Stand Out And Make A Great 1st Impression
LinkedIn Company Pages and Employee Advocacy
LinkedIn Marketing Strategy
Inc
- How To Create Engaging LinkedIn Posts that attract your ideal customer
- Which LinkedIn KPI’s to measure and how
- How to connect with purpose on LinkedIn
- How to use engagement to build meaningful relationships
- LinkedIn Do’s and Don’ts
£2500
3 Months Social Media Management
+
6 months of Adverts On Altrincham
Details as priced above
NEED HELP WITH SOCIAL MEDIA FOR YOUR BUSINESS
Looking for authentic ways to grow your social media
Chat to us about Social Media Marketing for YOUR organisation , so we can better understand YOU and what will grow your organisation
We can only find out what is unique to your business by chatting with you
Look at our Social Media Training and Social Media Management services
We offer Social Media Training on
* LinkedIn
* Instagram
* Facebook
* Twitter
* TikTok
* Blogging
We can do this
* 121
* Corporate Workshops
* Group Workshops
* Face to Face or Via Zoom
Please call Alex on 07806774279 or email alex@altrinchamhq.co.uk
