Social Media Competitive Analysis Workshop
“Marketing can be ineffective if your competitors can produce more content than you and your social media outlets have no audience”
Admit it – you’ve looked at your competitors social media before, haven’t you?
I know you have because you’ve also looked at your best friend, your ex and the one that got away
A cursory glance, but little more than that and every few months you take a peek again
And yet you don’t make any changes to your own business’s social media
You don’t improve your social media
With our Social Media Competitive Analysis Workshop we take a deep dive and really look at your social media marketing, your competitors social media and do a S.W.O.T Analysis
We look at
* Strengths
* Weaknesses
* Opportunities
* Threats
YOU ARE NOT AN ISLAND – IT’S A BUYERS MARKET
97% of consumers go online to find and research products and services
And
47% of buyers view at least 3-5 pieces of content before they contact a sales rep / business
Whatever field you’re in, be it B2C (Restaurants / Retailers / Bars / Pubs / Hair Salons etc) or B2B (Professional Services such as Solicitors / Accountants / Web Designers / Printers etc), your potential customers will have looked at your website, social media and online reviews
Unless you’re a Laughter Yoga Coach, Horse Reiki Specialist, Menopause Coach* chances are you have 10/20/30 competitors in your hometown alone
It’s a buyers market
* Yes – some of the businesses I’ve met networking
WE’RE AN OUTSIDE SPECIALIST PAIR OF EYES
And both of those are equally important
You’re too close to your business to be honest with yourself – your ego or self doubt will get in the way
And we’re social media specialists – we look deeper than surface level of social media and really go indepth into the nuances of each platform and your performance
If this is the 1st time you’ve heard of us here’s some history
– Since December 2011 we have been ranked number 1 for Social Media Marketing in the UK on Freeindex
– Voted the Best Social Media Company in Manchester at the Talk Of Manchester Awards
– 450+ Recommendations for Social Media Marketing on LinkedIn
– Businesses / organisations we’ve worked with include the BBC, Manchester City, Manchester Arndale, Selfridges, NHS, University Of Manchester & many more
– Social Media Speaker who’s previously spoke at venues such as Birmingham NEC, the NIA, Eventcity, The Lowry
WHICH PLATFORMS DO WE COVER?
Facebook
Instagram
Twitter
LinkedIn
Blogging
Online Reviews
SOCIAL MEDIA COMPETITIVE ANALYSIS – WHAT DOES IT INVOLVE?
We take your business and compare it to 3-5 of your competitors
We look at each of these from a both a Quantitative and Qualitative Perspective
Followers + Following
Engagement Levels
Frequency of Posts
Quality of Posts
Content Type
Hashtags they use
Themes / Ideas that work well
We then roundup with a SWOT Analysis to you have something tangible to work on
WHO IS THIS FOR?
Startups
Managing Directors
Marketing Directors / Managers
Sales Directors
HOW DO I BOOK, HOW LONG DOES IT LAST & HOW MUCH DOES IT COST
Email ALEX@ALTRINCHAMHQ.CO.UK to book in
The workshop lasts 2 hours
And costs £150 which includes us prepping for the session and looking at your Social Media Accounts and Competitors
Our general availability is here HTTPS://ALTRINCHAMHQ.CO.UK/SERVICES/SOCIAL-MEDIA-TRAINING/
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