“Marketing can be ineffective if your competitors can produce more content than you and your social media outlets have no audience”

What Is Social Media Competitor Analysis?

Social Media Competitor analysis is taking an expert overview of how you and your competition are showing up on social media.

Right now there are potential customers looking for services like yours. Before they make an enquiry, many will compare multiple businesses online. They’ll look at your website, social media profiles, reviews and content to decide who appears most credible, trustworthy and relevant.

Social Media Competitor Analysis helps answer important questions such as:

– Are your competitors posting more frequently than you?
– What types of content generate the most engagement?
– Which topics and themes are resonating with potential customers?
– Are competitors using video more effectively?
– How do your follower numbers and engagement levels compare?
– Are there gaps in your content strategy that competitors are exploiting?
– What opportunities are being missed?

Why is Social Media Competitor Analysis Important?

YOU ARE NOT AN ISLAND – IT’S A BUYERS MARKET

97% of consumers go online to find and research products and services

And

47% of buyers view at least 3-5 pieces of content before they contact a sales rep / business.

Whatever field you’re in, be it B2C (Restaurants / Retailers / Bars / Pubs / Hair Salons etc) or B2B (Professional Services such as Solicitors / Accountants / Web Designers / Printers etc), your potential customers will have looked at your website, social media and online reviews.

Unless you’re a Laughter Yoga Coach, Horse Reiki Specialist, Menopause Coach* chances are you have 10/20/30 competitors in your hometown alone.

It’s a buyers market.

* Yes – some of the businesses I’ve met networking

Why Businesses Get Social Media Competitor Analysis Wrong

Often business owners are too close to their own social media to be objective about their competitors.

They’re also not marketers, so they don’t necessarily know what good social media looks like, why certain content performs well or the strategic reasons a business might choose a particular approach.

As a result, competitor analysis often becomes little more than comparing follower numbers.

An outside specialist perspective is valuable.

We can quickly identify strengths, weaknesses, opportunities and threats that may not be obvious when you’re looking at your own business every day.

Sometimes the changes required are significant.

Sometimes they’re surprisingly small.

But having an experienced pair of eyes review both your social media and your competitors can often make the opportunities much clearer.

What We Analyse During The Workshop

The core areas we look at during a Social Media Competitor Analysis are:

Brand Positioning
Content Ideas
Quality of Content
Consistency and Posting Frequency
Audience Size and Growth
Engagement Levels
Content Formats
Calls To Action

We compare your social media presence against 3-5 of your closest competitors and assess both the numbers and the quality of what they’re doing.

From a quantitative perspective, we look at factors such as audience size, posting frequency, engagement levels and growth.

From a qualitative perspective, we assess the quality of content, brand positioning, messaging, content themes and overall effectiveness.

The goal is to understand what they do well, where they fall short and where opportunities exist for your business to stand out.

What You’ll Receive After The Workshop

During the Social Media Competitor Analysis Workshop we’ll work through a structured workbook, reviewing your social media presence alongside 3-5 of your competitors.

By the end of the session you’ll have:

A clearer understanding of how your business compares to competitors
An objective assessment of your strengths and weaknesses
Content ideas that are already working within your industry
A list of opportunities to improve your social media
A prioritised action plan for the next 30-90 days

Most importantly, you’ll leave with clarity.

You’ll know what your competitors are doing well, where they’re falling short and what practical steps you can take to strengthen your own social media marketing.

Following the workshop, we’ll send you a written summary of everything discussed, including key findings, recommendations and clear next steps so you can begin implementing the changes immediately.

Why Altrincham HQ for Social Media Competitor Analysis?

We’re an outside pair of expertise with 26 years marketing experience.

And both of those are equally important

You’re too close to your business to be honest with yourself – your ego or self doubt will get in the way

And we’re social media specialists – we look deeper than surface level of social media and really go indepth into the nuances of each platform and your performance

If this is the 1st time you’ve heard of us here’s some history
– Since December 2011 we have been ranked number 1 for Social Media Marketing in the UK on Freeindex
– Voted the Best Social Media Company in Manchester at the Talk Of Manchester Awards
– 700+ Recommendations for Social Media Marketing on LinkedIn
– Businesses / organisations we’ve worked with include the BBC, Manchester City, Manchester Arndale, Selfridges, NHS, University Of Manchester & many more
– Social Media Speaker who’s previously spoke at venues such as Birmingham NEC, the NIA, Eventcity, The Lowry

WHICH PLATFORMS DO WE COVER?
Facebook
Instagram
TikTok
LinkedIn
Blogging
Online Reviews

WHO IS SOCIAL MEDIA COMPETITOR ANALYSIS FOR?
Startups
Managing Directors
Marketing Directors / Managers
Sales Directors

HOW DO I BOOK, HOW LONG DOES IT LAST & HOW MUCH DOES IT COST
Email ALEX@ALTRINCHAMHQ.CO.UK to book in

The workshop lasts 2 hours

The costs is £200 for 1 person and £100 for each additional person

Our general availability is here HTTPS://ALTRINCHAMHQ.CO.UK/SERVICES/SOCIAL-MEDIA-TRAINING/