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Asda Supermarket - Broadheath, Altrincham

Asda Supermarket – Broadheath, Altrincham

Yesterday Altrincham HQ revealed (via our source on the ground Chris Reddy) that Asda were looking to open a new food store in Broadheath (just further up from the retail park for those that aren’t aware of George Richards way)

It’s probably created one of the biggest discussions we’ve had on our Facebook page and was the talk of twitter yesterday and guesstimating from the various tweets it would seem that around 60% are in favour with 40% against

Isn’t social media great for bringing together the local community and exchanging ideas with those across the whole town?

Here’s the press release information including the public exhibition this Friday so the public can see the full plans before they go for planning permission…

Asda - Broadheath, Altrincham - Map of proposed Location

Asda – Broadheath, Altrincham – Map of proposed Location


Property Alliance Group announces public consultation for new supermarket proposal

Trafford-based investment and development company, Property Alliance Group, has announced plans for a new foodstore and petrol station at George Richards Way in Broadheath. The site is currently home to a dated warehouse unit and the proposals will bring the land back into full economic use.

The new 40,000 sq ft net store would create over 300 jobs, with training available in skills such as butchery, bakery, grocery, logistics and general commercial management. Property Alliance Group will work with the retailer, Trafford Council and local Jobcentre Plus to ensure that the employees of the store are recruited from Broadheath, nearby areas and colleges.

The new store will increase choice and competition locally, creating a better deal for the customer.

Property Alliance Group is currently preparing a planning application for submission to Trafford Council. Ahead of this, members of the public are invited to view the proposals and discuss them with the development team at a public exhibition taking place on:

Friday 14 December 2012 between 3pm and 8pm
at St Albans Church Hall, Lindsell Road, Altrincham, Cheshire, WA14 5NX

A Property Alliance Group spokesperson said:
‘We are pleased to launch our public consultation which we hope will enable us to understand the community’s views on our plans and answer any questions that they may have.

‘These proposals represent a significant investment in Broadheath that will increase the choice of food retailers for residents and bring a good value foodstore to the local area creating hundreds of jobs.’

If residents are unable to attend the public exhibition or have any questions regarding the plans, they can contact the dedicated community information line on 0161 247 8417 or email

* Will it take footfall away from the main town centre… so far consensus is it will be healthy competition for Tesco’s and Sainsburys locally as well as Asda at Trafford Park rather than high streets

* Will traffic infrastructure stand up to another big store locally around the retail park / Park Road bottleneck

* Do we need another big store locally?

* How does this fit into the Altrincham Town Centre plans

Love to hear your feedback below as i’m sure the Property Group so post below or attend the public exhibition

Are you an Altrincham Business that wants to make more of your online presence

Look at this follow up blog to Asda Broadheath which gets geeky with some stats about this article

Asda Broadheath – The Seo And Google Keyword Stats of this Article


Alex McCann

Author Alex McCann

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